Gong vs Scratchpad
Gong
Market-leading revenue intelligence and conversation analytics platform for enterprise sales teams.
Try GongQuick Decision Guide
Which tool fits your specific workflow, budget, and technical requirements?
Gong
targetIdeal Use Case
Enterprise Sales Organizations, Chief Revenue Officers (CROs), Sales Leaders, Customer Success Teams
verifiedKey Differentiators
- check_circleIndustry-leading AI conversation and pipeline analytics
- check_circleDeep native CRM and email integrations
- check_circleRobust coaching library architecture
- sellPricing: Enterprise
Scratchpad
targetIdeal Use Case
AI workspace for sales reps and automated Salesforce CRM hygiene
verifiedKey Differentiators
- check_circleTargeted tooling with specialized execution speed.
- sellPricing: Freemium (Freemium)
Gong
By Gong
Gong captures customer interactions across calls, emails, and meetings to deliver AI-driven revenue intelligence, deal pipeline warnings, and sales coaching.
Top Features
- checkGong Conversation Intelligence
- checkDeal Pipeline Health & Risk Alerts
- checkAI-Powered Forecast Intelligence
- checkAutomated Sales Coaching & Scorecards
Scratchpad
By Scratchpad
Scratchpad is an ultra-fast workspace on top of Salesforce that uses AI to eliminate administrative CRM data entry, increasing rep pipeline updates and forecast data accuracy.
Top Features
Feature & Capability Matrix
Direct comparison of verified core capabilities and product-specific features.
| Feature / Requirement | Gong | Scratchpad |
|---|---|---|
| Verified Core Capabilities | ||
| Free Tier Available | remove | check_circle |
| Free Trial Access | remove | remove |
| Developer API Support | remove | remove |
| Dedicated Mobile App | remove | remove |
| Open Source Codebase | remove | remove |
| Product-Specific Highlights | ||
| Gong Conversation Intelligence | check_circle | remove |
| Deal Pipeline Health & Risk Alerts | check_circle | remove |
| AI-Powered Forecast Intelligence | check_circle | remove |
| Automated Sales Coaching & Scorecards | check_circle | remove |
Head-to-Head Differentiators
Factual comparison across pricing barriers, developer APIs, and ecosystem support.
Budget & Accessibility
Scratchpad offers a free tier, while Gong requires a paid subscription.
Advantage: ScratchpadDeveloper Extensibility
Neither tool currently documents public developer API access.
Mobile & Device Mobility
Both tools offer cloud web access.
Codebase & Transparency
Both tools are proprietary SaaS products with hosted cloud infrastructure.
Technical Specifications & Capabilities
Side-by-side factual breakdown of access models, APIs, and platform availability.
Pricing Comparison
Gong Pricing
Enterprise Custom Tier
Tailored annual contract for mid-market and enterprise sales teams.
- checkConversation Intelligence & meeting recording
- checkDeal Pipeline Health & risk alerts
- checkForecast Intelligence & CRM sync
Scratchpad Pricing
Pricing Information Unavailable
Check their website for the latest pricing.
Workflow Recommendations
Gong Production Pipeline
How high-performing teams integrate Gong into their daily delivery stack.
Scratchpad Production Pipeline
How high-performing teams integrate Scratchpad into their daily delivery stack.
Pros & Cons
Gong
add_circleAdvantages
- checkIndustry-leading AI conversation and pipeline analytics: Unmatched depth in identifying deal risks and coaching opportunities across thousands of calls.
- checkDeep native CRM and email integrations: Seamlessly tracks communications across Zoom, Teams, Outlook, Gmail, and Salesforce.
- checkRobust coaching library architecture: Makes sharing best-practice call snippets across sales teams effortless.
do_not_disturb_onDisadvantages
- closeEnterprise-only pricing structure: Requires an annual platform commitment, making it cost-prohibitive for solo founders or very small teams.
- closeRequires organizational adoption discipline: Full value requires all sales reps to connect calendars and conduct conversations through tracked channels.
Scratchpad
add_circleAdvantages
do_not_disturb_onDisadvantages
Other Alternatives to Consider
Stripe
Financial infrastructure and AI-driven billing platform for modern internet commerce.
Apollo.io
AI-powered B2B sales intelligence and engagement platform with 275M+ verified buyer contacts.
Clari
AI revenue platform for predictive forecasting and pipeline inspection
Editorial Verdict
Choosing between Gong and Scratchpad comes down to your primary use case. If your focus is on enterprise sales organizations, then Gong provides a more robust and polished experience. Conversely, if you specifically need specialized tools and value different features, Scratchpad is the clear winner.
person_checkWho should choose Gong?
Ideal for enterprise sales organizations, chief revenue officers (cros), sales leaders, customer success teams who prioritize deep native crm and email integrations.
person_checkWho should choose Scratchpad?
Best for professionals looking for advanced controls and flexibility.
Think Your AI Tool Can Beat Gong or Scratchpad?
Are you building a next-generation product in the AI Sales Toolsspace? Don't let incumbents take all the spotlight. Submit your software for our editorial team to benchmark across speed, output accuracy, and pricing.
Have API keys or sandbox access? Include them in your submission for expedited testing.
Frequently Asked Questions
Common questions about comparing these tools.